ARX Group (“ARX Group,” “ARX Insurance Group,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store, protect, and handle personal information when you visit our website (https://arxinsurancegroup.com/), contact us, request commercial, personal, or surety insurance-related services, book appointments, communicate with us, or otherwise interact with ARX Group.

This Privacy Policy applies to customers, prospective customers, website visitors, leads, and other individuals located in the United States who interact with ARX Group.

Information We Collect

ARX Group may collect personal information that you voluntarily provide to us, including:

• Name
• Email address
• Phone number
• Mailing address or business address
• Insurance-related information (commercial, personal, or surety)
• Business or personal contact details
• Information submitted through website forms
• Appointment booking information
• Communication preferences
• SMS opt-in consent records
• Email communication consent records
• Any information you provide when contacting us by phone, email, SMS, website form, or appointment booking tool

We may also collect basic technical information when you visit our website, such as browser type, device type, IP address, general location, pages visited, and website usage information. ARX Group does not currently use advertising cookies, tracking pixels, or paid advertising tracking technologies.

How We Collect Information

ARX Group may collect information in the following ways:

• When you submit a form on our website
• When you contact us by phone, email, or SMS
• When you request information about our insurance or surety services
• When you schedule an appointment through our booking system
• When you communicate with us through our customer relationship management platform (GoHighLevel)
• When you provide information during the insurance consultation or service process
• When you voluntarily opt in to receive communications from us

We only collect information that is reasonably necessary to provide our services, communicate with you, respond to your requests, manage appointments, and support our business operations.

How We Use Information

ARX Group may use collected information to:

• Respond to inquiries
• Provide insurance and surety-related services
• Communicate with customers and prospective customers
• Schedule and manage appointments
• Send service-related emails or text messages
• Follow up on requests for information
• Maintain customer records
• Improve our website and services
• Manage internal business operations
• Comply with legal, regulatory, licensing, and insurance-related obligations
• Prevent fraud, unauthorized activity, or misuse of our services

ARX Group does not sell customer information. Lead data is never sold and is never shared for promotional use.

SMS & Communications

ARX Group may communicate with customers and prospective customers by SMS text message and email. SMS communications may be sent through GoHighLevel or other text messaging service providers that support the delivery of messages.

Users may opt in to receive SMS messages from ARX Group by submitting a website form, requesting information, booking an appointment, providing their phone number, checking an SMS consent box, verbally requesting follow-up, or otherwise giving permission for ARX Group to contact them by text message.

By opting in, you may receive text messages related to:

• Insurance inquiries
• Appointment confirmations and reminders
• Follow-up messages and service updates
• Customer support
• Requests for additional information
• General communications related to services you requested

Message frequency may vary. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchase.

You may opt out of SMS communications at any time by replying STOP to any text message from ARX Group. After you reply STOP, we may send a confirmation message to confirm that you have been unsubscribed. You may reply HELP for assistance or contact us directly at [email protected] or 463-315-3777.

ARX Group does not share SMS consent with affiliates or third parties for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services necessary to deliver SMS communications.

Data Sharing Policy

ARX Group does not sell, rent, or trade personal information. ARX Group does not sell lead data or share lead data for promotional use.

ARX Group may provide limited information to trusted service providers only when necessary to operate our business, deliver requested services, manage communications, schedule appointments, maintain customer records, or comply with legal and regulatory obligations. These service providers are only permitted to use information as needed to provide services to ARX Group.

ARX Group may disclose information when required by law, regulation, subpoena, court order, government request, licensing authority, insurance-related compliance requirement, or to protect the rights, safety, and property of ARX Group, our customers, or others.

Cookies & Tracking Technologies

ARX Group does not currently use advertising cookies, retargeting pixels, or tracking pixels. Our website may use basic technical tools that help the website function properly, improve security, or understand general website performance. These tools may collect limited technical information such as browser type, device information, IP address, pages visited, and general website usage data.

If ARX Group begins using cookies, analytics tools, advertising pixels, or similar technologies in the future, this Privacy Policy may be updated to describe those practices.

Data Security Practices

ARX Group uses reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure. These safeguards may include secure systems, limited access to customer information, password-protected platforms, internal access controls, and the use of reputable service providers.

No method of data transmission or storage is completely secure. While ARX Group takes reasonable steps to protect personal information, we cannot guarantee absolute security.

Data Retention

ARX Group retains personal information only for as long as reasonably necessary to provide services, manage customer relationships, comply with legal and regulatory requirements, resolve disputes, maintain business records, and enforce agreements.

SMS consent records, communication history, customer contact data, appointment records, and service-related records may be retained as needed for compliance, documentation, customer service, and business operations. When information is no longer needed, ARX Group may delete, archive, or securely retain it in accordance with applicable business, legal, and regulatory requirements.

Third-Party Services

ARX Group uses GoHighLevel as a primary customer relationship management, funnel, automation, and communications platform. GoHighLevel acts as a data processor and service platform for ARX Group. GoHighLevel may store and process contact data, conversations, forms, automation workflows, email communications, SMS communications, call-related activity, appointment-related information, and customer interaction records on behalf of ARX Group.

ARX Group may also use Outlook Bookings to schedule and manage appointments. Appointment information submitted through Outlook Bookings may be used to confirm meetings, send reminders, and manage customer communications.

These third-party service providers are used to support ARX Group’s business operations. They are not permitted by ARX Group to sell customer information or use SMS opt-in data for their own marketing purposes.

Your Rights & Choices

Depending on applicable law, you may have the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request that we stop contacting you
• Opt out of SMS communications
• Opt out of email communications
• Ask questions about how your information is used

To make a privacy-related request, contact ARX Group at [email protected] or 463-315-3777. We may need to verify your identity before processing certain requests.

Opt-Out Instructions

• You may opt out of SMS messages at any time by replying STOP to any text message from ARX Group.
• You may request help with SMS messages by replying HELP or by contacting ARX Group directly.
• You may opt out of marketing or non-essential email communications by following the unsubscribe instructions in the email, if available, or by contacting us directly.

Please note that even after opting out, ARX Group may still contact you for important service-related, transactional, legal, or administrative purposes when permitted by law.

Children’s Information

ARX Group does not knowingly collect personal information from children under the age of 13. Our services are intended for adults and businesses seeking insurance-related services. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

Changes to This Policy

ARX Group may update this Privacy Policy from time to time. Updates may reflect changes in our business practices, technology, legal requirements, or services. When changes are made, the updated Privacy Policy will be posted on our website with a revised “Last Updated” date. Continued use of our website or services after changes are posted means you acknowledge the updated policy.